19 June 2012

Designing a Capsule collection with James lakeland



So Friday morning I'm reading through my commission emails and orders, I came across an email from the lovely Laura Halliday and Dee Vesali PR asking me if i wanted to spend an afternoon designing a capsule collection for James Lakeland, as I am always stuck in my studio designing pieces for RubyRaeLove i jumped at the chance to get involved and meet some bloggers and James himself. Me and four other bloggers Memoir Mode, The Online Stylist, Sarah-Hayley Owen and My Fash Diary, were given the wonderful opportunity to create a capsule collection for the Womenswear Designer James Lakeland. We we're told that it would be a creative meet up, so being a creative lady and a fashion lover I thought why not. So we chose a bag that had a sample inside I grabbed a bag with a white shirt that had these wonderful ruffles down the front, for the first few minutes my creative brain decided it didn't want to function as the other ladies delved into the fabrics, buttons and trimmings. We all got into our designing; pinning bits of fabric and buttons to our samples. When it came to mine i decided to go with the mustard taffeta (I am pretty obsessed with block colour at the moment can you tell from my pink blazer?) with a contrast with a smoky rose colour. I decided to add to the bottom of the blouse with a rounded hem to give it a bit of an edgier feel. 
After we came up with our design james took sometime go around individually so we could share our design and the idea behind it. I hope you like the little video i put together of my day designing with james and the other lovely ladies.

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12 comments

  1. Been waiting for this! Looks like a fab time. Slightly jealous haha. And I love the video too!!!! xxxxx

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  2. Wow, what a great opportunity. Love the video x

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  3. Sounds like you've had a great time! Great opportunity! :)
    (oh I'd like to have such a chance, too ;) )

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  4. This sounds like such a fun day Ella and cute video!

    http://www.rafflesbizarre.blogspot.com

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  5. Looks like my idea of heaven! All that fabric, lace and haberdashery goodness :)
    daniellecurio.blogspot.co.uk
    Danielle x

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  6. That must have been a great adventure! It's always good to try something new in life, especially if it's connected with your interests:)

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  7. looks like a grand time.

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  8. it looks like you had an amazing day!

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  9. Looks like such a great day! And the little video is fun too :) xxxxx

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  10. Oh it looks so fun!! I love it! What a lucky ducky
    -Britney of Lemonwood and Honey

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  11. Such an exciting event! The video is very cute :)

    Michelle's Treasure Chest
    xo

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  12. Gah, was so gutted I couldn't make this! Looks like you all had a fab time xx

    South Molton St Style

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Ella
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