whats in a name?

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So I thought maybe I should hobble together a little blog post explaing the change in name and why the hell would you change something that was working so well? Little bit silly right?! Probably, but you know when you have one of those writers blocks no matter how nice the notebook and pen are you can’t get anything down it was a little bit like that, I wanted to strip my blog back, and start back at the beginning with a new look and 8 years wealth of knowledge.

So when ellamasters.com was first purchased all those years ago it was more about my work, my art and not about me. But over the years my style of blogging had developed and if I am honest i always felt a little bit uncreative and held back with my blog name, yeah its my name but it didn’t say much about what I do. So I was out on a date when I got an influx of tweets that my blog was down, I didn’t rush or panic in anyway that it wasn’t working, I just thought “oh well” and it gave me the offline space I need to come up with something I had always wanted too…the chance to change my blog name. Many moons ago an ex boyfriend bought my domain for me, through blogger, I don’t have details to now renew my ellamasters.com and the fact that we haven’t spoken in two years made the decision a little bit clearer…Now it has been a struggle re-directing traffic and bloglovin is being a total pain and not contacting but I am happy, because its a second chance to do what I love.

So have you ever had a change of heart when it comes to blogging?



  1. May 20, 2014 / 8:58 pm

    I did the same thing last year. After seven years of blogging with my own name as my url I finally chose something different (it took my that long to find something that felt right!). It felt so refreshing and right when I finally switched. I love your new name!

  2. May 22, 2014 / 7:34 pm

    I love the new blog name 🙂

    I started blogging about three years ago and loved it, but once my (now ex) boyfriend found it, I shut it down. I missed it so much that I set up a new blog with a new name, but I still can't seem to get into the swing of things. Although funnily enough, your artwork is featured on my last post haha!

    Best of luck with the newly named blog!


  3. May 24, 2014 / 4:55 am

    I did the same thing recently (my url was just my name and I changed it to beingerin.com as I don't have a specific thing I blog about) and bloglovin' was a pain for me too so I ended up just starting again. 🙂

  4. May 29, 2014 / 8:38 pm

    Changed my blog URL and it's been a nightmare because you can't search for my old posts anymore despite them being on the new one. They should make it easier because everyone is bound to change their mind at some point.

  5. June 8, 2014 / 10:59 pm

    I love the new name!

  6. July 2, 2014 / 1:26 pm

    Well hello Ella! I've just recently discovered your blog and am so happy that I did. I'm an Aussie who has lived in London for a year now and absolutely love everything that you've got going on..Your look, your style, your way with words, the whole shebang. Looking forward to coming back and reading more.



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